Below are the classes included in the Doctorate of Marketing Course Outline.
Year 1
Issues and Concepts in Marketing & Mgmt
Firms and Industries
Marketing Management
Marketing Research Methods
Strategic Management
International Marketing
Multivariate Methods in Marketing Research
Entrepreneurship and Small Business Mgmt
Innovation and New Product Development
Marketing Administration
Management of Marketing Information
International Marketing
Year 2
New Product Development
Marketing Planning and Strategy
Selling and Sales Management
Integrated Marketing Communications
Marketing of Services
Current Issues in Marketing
Retail Marketing Management
Marketing Models
Behavioral Constructs in Marketing
Selected Topics in Marketing
Research Practicum
Dissertation
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